Return on investment, better known as ROI, is a key performance indicator (KPI) that’s often used by businesses to determine the profitability of an expenditure. It’s exceptionally useful for measuring success over time and taking the guesswork out of making future business decisions.

Laser cutting and engraving machines have become increasingly popular over the years. They are an excellent complement to many businesses existing operations and can be used as an additional source of revenue. While lasers are less expensive and made with higher quality materials than ever before, they are still a significant investment for small businesses.

For this reason, they need to achieve a return on their investment quickly to achieve long-term success. While most of your return will come from using your laser to create a product to sell to your customers, there are additional ways you can maximize your ROI. Below are some additional ways you can maximize your laser’s ROI:

Laser cutting and engraving machines come in a variety of sizes and there is a common misconception that the larger the machine, the more powerful it is and the better results it can produce. This simply isn’t true. When choosing a laser, you should look beyond size and ask yourself whether it enhances your customer experience and adds value to your business.When looking to purchase a laser, don’t focus too much of your attention on the different kinds of machines on the market and their various features right off the bat. Instead, think about the specific requirements of your business and go with a laser that meets those needs. Consider asking yourself the following questions before deciding on a laser:

When adding any sort of machinery to your business, it’s beneficial to purchase from a company that provides you with exceptional customer service and technical support, as well as an extended warranty. This will give you peace of mind and allow you to maximize your laser’s usage without fear of overworking it. Even with excellent maintenance, prolonged use is going to eventually require repairs or replacement parts. An extended warranty makes the process of repairing your laser less of a hassle and eliminates unforeseen expenses for your business.

With 3D FabLight, you get the best of both worlds. Not only do you receive remarkable laser cutting technology guaranteed to meet your cutting needs, but you also gain access to a team of dedicated professionals who provide every customer with top-notch service, answering questions and helping to personalize your needs. For parts, knowledge, and repair, support is directly through our in-house team based in the United States. Our self-service support portal allows you to easily access the information and answers you need, when you need them. We offer a 1-year warranty, as well as an extended warranty option for our customers.

An expense that many businesses overlook when purchasing a laser is the installation of the laser itself. The more costs your business wracks up as a result of implementing a laser into your operations, the longer it will take for you to see any sort of return on investment.

The FabLight laser requires no installation, as it includes a wall plug-in and runs on a standard 110V outlet. It also uses regular shop air to cut and doesn’t require external exhaust for fumes. Because it is easy to use and requires little to no maintenance, you don’t have to worry about the expense of hiring someone to operate it either. Eliminating the cost of installation is just another way you can maximize your laser’s return on investment.

We hope this gave you some insight into how you can best maximize your laser’s ROI. With some initial research and planning, your business can start returning on its investment and create additional revenue almost immediately.

3D FabLight was founded in 2015 with a mission to break down the barriers to advanced flexible manufacturing using lasers and software. Our team has decades' worth of experience designing laser cutters and machine tool software.

With 3D FabLight, you get the best of both worlds. Not only do you receive our remarkable laser cutting technology guaranteed to meet your cutting needs, but you also get access to our team of dedicated professionals. We provide every customer with top-notch service, answering questions and helping them to personalize their needs. In addition, our team is available for software support. To watch a webinar, click here.